Brian Lastovich
Spectrum of Automation In Customer Support
In the current diverse retail landscape, customer support strategies range from solely human-driven interactions to entirely automated AI solutions. With consumer expectations at an all-time high, what is the optimal balance between 100% human support and fully automated support? In this ebook, we examine some of the most-talked about companies, assessing their customer experience (CX) from fully human-operated to fully AI-driven, to identify the ideal balance.
