Since Kustomer's inception in 2015, the world of customer service has undergone significant evolution and transformation. Our mission is to create zero-effort, exceptional customer experiences. Our brand reflects our story, values, and character, aligning with the principles we cherish. As customer service has evolved, so has our brand. We've adapted to changes, staying true to our core values and continually setting ourselves apart.

Today, I’m thrilled to unveil the next chapter in our journey: the new
Kustomer brand redesign. Our updated logo and brand identity system reflect our growth and innovation while preserving the core values and brand equity that define us.

A new modern, flexible, and fun Kustomer logo

Our original logo has served us well, introducing Kusty who symbolized our mission to reimagine customer service. Its bold design and distinctive coral color have been synonymous with our dynamic approach and our dedication to creating exceptional customer experiences. But as we’ve grown and evolved, so too must our brand.

Introducing our new identity—a fresh, modern design that embodies Kustomer’s mission and vision for the future. We’ve given our playful, smiling icon, Kusty, a modern update while staying true to his original roots.

Kusti is your loyal customer. He is the embodiment of effortless delightful experiences that we enable across the world. With his beaming grin and simple content expression he is both supported and satisfied. His cheerful sunshine yellow color expresses the optimism, energy, and warmth he has received enabled by our experience.

Our Kustomer logo re-introduces Kusti embedded directly into the name - replacing the "u". Along with a lowercase "k" and letterforms that mimic Kusti's smile, our updated logo showcases our values of putting customers at the heart of everything we do.

“When I look at our brand, I smile. We've always put the customer first, and now our brand reflects that”

Brad Birnbaum

CEO and Co-Founder, Kustomer

True to Our Vision

Our new visual identity strikes the perfect balance between being people-centric and technology-rich—this intersection is where Kustomer truly thrives. Our connected, AI-driven platform empowers agents to deliver delightful, AI-assisted service, resulting in effortless customer experiences. We emphasize the human outcomes and humanize the stories behind every support interaction.

• We pair supported customers and empowered agents with technology overlays, adding depth to the story and vibrancy to the experience.

• We use sequences of technology interactions to visualize the narrative of a customer experience.

• We frame satisfied customers with the Kusti rounded shape and yellow outline, reinforcing the delight and positivity of the Kustomer experience.

Behind every support interaction is a human connection, and that’s what makes Kustomer unique.

“There is a warmth to the brand that shines bright. It is immediately recognizable that we approach the customer journey with optimism and energy”

Gabe Larsen

CMO, Kustomer

The Design Fundamentals

Our energized color palette leads with warm Sunshine Yellow that is friendly, energized, and boldly identifiable.
Pairing with our signature brand Yellow is a Periwinkle and a dark Slate Green, creating a brand palette that communicates delight, innovation, trust.

Our headline font is a
storybook-esque font called Quincy. The approachable
rounded serif adds a narrative quality to our brand and reinforces that behind every support interaction is human story with arc of resolution. The letterforms contain small variations and flourishes that add to its personality, while retaining its clarity and legibility. Its warm charm reinforces our dedication to creating exceptional experiences for customers.

We use a timeless
sans serif body font to balance the type system. It's high legibility and versatility showcases our messaging. Our layouts use grids, ample white space, and light lines to create clarity and precision. Imagery and graphic elements use a mixture of straight edges and curved shapes to reinforce the harmony of technology and human impact.

"Technology is what we do, but creating positive human experiences is why. Our brand truly represents what makes us different."

Jeremy Suriel

CTO and Co-Founder, Kustomer

In Summary

As we unveil the new Kustomer brand, we are excited to embark on this next chapter with you. Our refreshed identity is not just a change in appearance, but a renewed commitment to our mission of creating zero-effort, exceptional customer experiences. This brand evolution signifies our growth, our adaptability, and our unwavering dedication to staying true to the core values that define us.

We invite you to join us on this journey as we continue to innovate and lead in the world of customer service. Our new logo, colors, typography, and imagery all come together to tell a story—a story of a brand that values human connection, embraces change, and strives for excellence in every interaction.

Thank you for being a part of the Kustomer journey. Together, we will continue to revolutionize customer service, making every conversation meaningful and every experience delightful. Say hello to the new Kustomer, where technology and humanity blend seamlessly to create something truly extraordinary.