At Kustomer, we are always striving to meet the needs of our growing global customer base. Today, we are excited to announce the launch of our new, dedicated data center in India. This significant expansion aligns with our commitment to providing exceptional customer experience (CX) solutions to companies worldwide and ensures that we continue to meet the unique demands of businesses in every region.
Enhancing Support for Indian and Global Customers
India has rapidly emerged as a major hub for businesses that prioritize delivering top-tier customer service. With the increasing number of organizations in India relying on customer experience platforms like Kustomer, we recognized the need to establish infrastructure closer to this key market. Our new data center will serve as a crucial foundation for businesses that not only operate in India but also service customers within the region.
One of the most notable benefits of this new facility is its ability to cater to companies with data residency requirements. Many industries, including finance, healthcare, and e-commerce, have stringent regulations concerning how and where customer data is stored. By offering a dedicated data center within India, we are ensuring that our customers in these sectors remain compliant with local data protection laws, such as the Digital Personal Data Protection (DPDP) Act. The DPDP Act of 2023 requires businesses to ensure that the personal data they collect is stored and processed within the boundaries of India.
Improved Performance, Reduced Latency
Beyond regulatory compliance, Kustomer’s new data center will significantly improve platform performance for customers located in or serving the Indian market. Latency – the time it takes for data to travel between its source and destination – can be a major factor impacting the speed and efficiency of digital services. With this new facility, we’re able to reduce latency for our Indian users, delivering faster response times and more reliable service. This improvement allows companies to manage customer interactions more smoothly, enhancing the overall user experience.
Building a Future-Proof Infrastructure
As the CX landscape continues to evolve, we understand the importance of building a future-proof infrastructure. The addition of our Indian data center is a critical step toward maintaining the resilience, scalability, and security that Kustomer is known for. This investment in regional infrastructure is designed to ensure that our customers – whether they are in India or anywhere else in the world – can rely on us for uninterrupted service, advanced security measures, and the ability to scale as their business grows.
Conclusion
The launch of Kustomer’s dedicated data center in India reinforces our commitment to delivering world-class CX solutions to businesses across the globe. By prioritizing local data residency requirements and enhancing performance through reduced latency, we are setting the stage for continued growth and success in the region.
This is just the beginning of an exciting new chapter for Kustomer in India, and we look forward to supporting even more businesses as they deliver exceptional experiences to their customers.
