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Brian Lastovich

5 Steps to Develop a More Efficient and Effective CX Strategy


Ensuring your team can deliver exceptional support while staying efficient is no longer a nice-to-have, but now essential for your business to succeed. Depending on your organization’s KPIs, you might be prioritizing hitting certain efficiency metrics over delivering effective support that delights customers with proactivity, accuracy and meets them where they prefer to communicate. And depending on your organization’s allocation of resources, your team might even be attempting to do this in a way that skimps on service quality to save money.